During my presentation, I shared with the audience some of the latest relevant updates and trends that we are seeing from around the world in terms of the uses of mobile money and mobile banking services.
Viral Marketing & Use of Social Networks
One interesting theme is the use of viral marketing to support the expanded use of mobile money and mobile banking services by focusing on key influencers in particular markets. I wrote about this a few years ago in an article entitled Creating a Tipping Point for Mobile Phone-based Financial Services. In this article, I talked about the factors needed to reach a critical mass of clients with mobile banking services.
As I mentioned in my paper, Malcolm Gladwell in his book, The Tipping Point: How Little Things Can Make a Big Difference, describes three agents of change that create tipping points in the spread of …