Opportunities for Rural Banks to Use Smart Money to Expand Branchless Banking Services

This is the third of a four part series of articles about the RBAP-MABS National Roundtable 2012 Conference panel session entitled “Using New Channels to Expand Microfinance Services.”

Mr. Jun Perez of SEEDFINANCE explained how their partnership with SMART in the Island Activation Program supports empowerment through mobile banking. SEEDFINANCE is a wholesale microfinance provider that works with retailers to provide financial and technical assistance. The Island Activation Program (IAP) specifically targets remote communities and helps develop mobile-based financial services in these under-served areas. The partnership among microfinance institutions, SMART, and SEEDFINANCE helps to enable island residents to …

RBAP Launches Smart Money Accreditation Course for Rural Bankers in Luzon

The Rural Bankers Research Development Foundation, Inc.  in partnership with Smart Communications Inc. and the USAID-supported Rural Bankers Association of the Philippines-Microenterprise Access to Banking Services (RBAP-MABS) Program and partner Seed Finance held the 2nd SMART Money Accreditation Training Course for twenty-seven (27) participants from nine (9) rural banks based in Luzon on March 9, 2012.

The course was designed for qualified rural banks seeking to obtain accreditation as a Smart Money Center in order to offer money-in and money-out services, facilitate distribution of Smart Money Cards, and eventually to offer mobile phone banking services utilizing the Smart Money Platform.  …

The Future of Mobile Phone Banking in the Philippines: Global Trends for Rural Bankers to Consider (Part 3 of 3)

During my presentation, I shared with the audience some of the latest relevant updates and trends that we are seeing from around the world in terms of the uses of mobile money and mobile banking services.

Viral Marketing & Use of Social Networks

One interesting theme is the use of viral marketing to support the expanded use of mobile money and mobile banking services by focusing on key influencers in particular markets. I wrote about this a few years ago in an article entitled Creating a Tipping Point for Mobile Phone-based Financial Services. In this article, I talked about …

RBAP-MABS and Smart Money expand RB Mabitac’s mobile money transfer services

On April 15-16, RBAP-MABS and Smart Communications trained 14 field officers of the Rural Bank of Mabitac (RB Mabitac) on mobile money transfer using Smart Money. The two-day Field Officers’ Smart Money Training/Workshop held in Los Baños, Laguna was attended by 14 representatives from five RB Mabitac branches: Los Baños, Paete, Candelaria, Infanta and Cabuyao.

Smart Communications is one of the leading wireless services providers in the Philippines, with over 45 million subscribers and 8 million Smart Money subscribers nationwide. RBAP, through its MABS program, collaborated with Smart to pilot test its e-money transfer services with RB Mabitac.

Three RB …

RBAP plans for big time mobile phone banking services expansion this 2010

The Rural Bankers Association of the Philippines (RBAP) projects a substantial increase in mobile phone banking services this year as G-Xchange, Inc. (GXI) plans to activate Globe Telecom’s nationwide sub distributer network of over 18,000 cash-in and cash-out outlets.

Combined with the mobile phone banking services developed by USAID-supported RBAP-MABS program, this will provide the rural banks with a virtual ATM network that more than doubles the current count of about 8,000.  “We see this as an opportunity to leapfrog the rural banking sector’s outreach in the countryside and we are gearing up to accomplish this in 2010,” said RBAP …