After his successful marketing strategies session during the 2010 RBAP-MABS National Roundtable Conference in Manila, marketing guru Mike Rios came back to the Philippines to share effective marketing strategies with the Philippine rural banks.
A former Nike and Coca-Cola creative adman, Mr. Rios believes that marketing has a greater purpose – that if it can sell cigarettes, fast food, and “brown sugar water” to the masses, it can also help motivate people to live healthier, wealthier, and happier lives as well. A big idea writer and strategist, he’s done work for ANZ Bank, Forte Insurance, MTV Exit, PSI, UNICEF, WING and is the Lead Social Marketing Consultant for the US non-profit Microfinance Opportunities (MFO).
On February 15, 19 officers and staffers from eight RBAP member rural banks gathered at the RBAP Building in Manila to learn about successful marketing for their products and services from Mr. Rios. He gave an …