Marketing Guru Mike Rios shares secrets to successful marketing with rural bankers

After his successful marketing strategies session during the 2010 RBAP-MABS National Roundtable Conference in Manila, marketing guru Mike Rios came back to the Philippines to share effective marketing strategies with the Philippine rural banks.

A former Nike and Coca-Cola creative adman, Mr. Rios believes that marketing has a greater purpose – that if it can sell cigarettes, fast food, and “brown sugar water” to the masses, it can also help motivate people to live healthier, wealthier, and happier lives as well. A big idea writer and strategist, he’s done work for ANZ Bank, Forte Insurance, MTV Exit, PSI, UNICEF, WING …

Marketing Tips for Reaching Microfinance Clients

Mr. Mike Rios of Microfinance Opportunities livened up the audience at the 2010 RBAP-MABS National Roundtable Conference in Manila on June 3rd with an entertaining and informative presentation on marketing strategies.

Market like your customer, not like your ‘Mom’” was the first of his three rules of marketing new products. Too often, marketers focus on the benefits that are not tangible to the customer, pretty much like moms lecturing about the benefits of vitamins to their children. Imagining what it is like to be a customer should drive design, branding and marketing decisions. Think of how Flintstones vitamins …