Study shows SMS Reminders Boost Ontime Loan Payments

Innovations for Poverty Action (IPA) led by Professor Dean Karlan of Yale University, in partnership with United States Agency for International Development-supported Rural Bankers Association of the Philippines-Microenterprise Access to Banking Services (RBAP-MABS) Program,  conducted a study to test the effectiveness of using text messages (SMS) for loan payment reminder. Updates on this study were shared with RBAP-MABS on January 20, 2012.

In partnership with two RBAP-MABS participating banks, Green Bank Inc. and the Rural Bank of Mabitac, IPA studied the impact of SMS reminders with 1,259 first time borrowers. The study was designed to investigate the importance of the …