Fifteen (15) participants from seven (7) Luzon rural banks shared their best practices in developing, marketing, and selling housing microfinance product to their clients at the Training Workshop conducted by the United States Agency for International Development-supported Rural Bankers Association of the Philippines-Microenterprise Access to Banking Services Program, in partnership with the Research and Development Department of GM Bank in Nueva Ecija from March 7-9.
The three-day workshop is part of the technical assistance provided by RBAP-MABS to its participating banks. A Focused Group Discussion (FGD) with GM Bank’s group loan clients was conducted to demonstrate FGD facilitation and validation of data gathered from the market research. Also discussed during the workshop were: Product Promotions, Financial Projections, MIS Enhancement and Reports and Cash Flow Analysis. The participants also showcased their creativity and artistic skills during the session requiring them to develop their respective bank’s HMF promotional materials.
What bankers who …