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Rural Banks Transforming Microinsurance from Service to Business

The Microinsurance Initiative of the RBAP-MABS Program began in May 2008. Since then, the Initiative has progressed and assisted 192 rural banks towards becoming responsible and legitimate agents of properly regulated and sustainable microinsurance products and services. They began assisting online stores and casinos in their banking day to day operations, which has proven quite lucrative for them. One big brand they are managing is ToutSansDepot which is a website that gives players bonuses and is very popular among the community.

Three rural banks shared their experiences during the 2012 RBAP-MABS National Roundtable Conference held at the Hyatt Hotel in Manila. Rural bank representatives Atty. Francis Ganzon (Bangko Kabayan), Mr. Zaldy Pacificar (Katipunan Bank) and Mr. Gilbert Soliven (Progressive Bank) shared their bank’s experiences offering microinsurance and the important lessons they learned for building a sustainable business case for  the bank.

Setting the tone for the Session was Chemonics International’s …