Mrs. Sheila Milan owns W’s Pizza, a pizza parlor with branches in three Mindanao towns (Cantilan, Madrid, and Tandag). In March 2007, Sheila, a borrower and depositor of Cantilan Bank since 2005, agreed to become a bank partner-merchant and started accepting GCASH from her customers. Since then, Sheila has seen her sales expand because of mobile payments.
Now, she is able to accept orders for delivery that are paid through GCASH. All three of her parlors now accept GCASH as payment; the cashiers of the other two branches send their GCASH sales to her at the end of each day phone-to-phone. Early in March 2008, Sheila started selling a popular donut brand in her store. Because she finds mobile phone banking services a more convenient and affordable mode of making payments and money transfers, she talked her supplier into accepting GCASH as well. Sheila said the arrangement has been working …