Mr. Michael J. McCord, President of the MicroInsurance Centre and one of the world’s leading international experts on microinsurance, facilitated two separate seminars on microinsurance for the Rural Bankers Association of the Philippines (RBAP) member rural banks and local insurance partners.
The seminar for rural banks focused on enhancing microinsurance sales and servicing. Nineteen (19) representatives from twelve (12) rural banks from Luzon and Visayas attended the training held on February 02. The workshop was designed to benefit rural banks that want to improve the ways they market and sell microinsurance. It is clear in the Philippines that there is a need for valuable risk management tools among the low income Pinoy. The training focused on how rural banks can help people to see microinsurance as an effective response to that need. Key topics discussed included strategies to market voluntary microinsurance and how to better educate clients about the benefits of microinsurance.
