The Benefits and Strategies of Successful Savings Mobilization: Experiences from Grameen Foundation and CARD Bank (Part 2 of 2)

Ms. Julie Peachey

During the 2011 USAID supported Rural Bankers Association of the Philippines – Microenterprise Access to Banking Services (RBAP-MABS) Program Regional Roundtable Conference, Grameen Foundation Project Manager, Julie Peachy, shared the results and findings of the CARD Bank Savings Mobilization Project. The project is a three-year effort aimed at reaching 1.45 million new savers in the Philippines, India, and Ethiopia. The savings product being pilot-tested, the Matapat, is a voluntary savings product designed to allow savers to make small and frequent deposits. Several options are available to encourage clients to make deposits: during center meetings, via over-the-counter deposits in bank branches or microfinance bank offices (MBOs), and through deposit collections by savings associates. Withdrawals, on the other hand, can be made at ATMs, in addition to the traditional over-the-counter withdrawals.

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Pakistan Microfinance Network studies Philippine Microfinance

Pakistan MF Network visit

A study group from Pakistan visited the Philippines on August 9-13 to get an in-depth perspective of the Philippine microfinance industry. Composed of nine senior managers from microfinance oriented banks and other microfinance institutions of the Pakistan Microfinance Network (PMN), the visit focused on savings mobilization practices and mobile phone banking services offered by rural banks.
On August 9, the delegates visited the Rural Bankers Association of the Philippines (RBAP) and the Bangko Sentral ng Pilipinas (BSP) for a walk through of the country’s current microfinance climate. RBAP-MABS provided a presentation of rural banks’ successful delivery of banking services to microfinance clients in the countryside, and shared experiences on savings mobilization strategies as well as mobile phone banking services via mobile money.
The study group then visited various rural banks to learn about their products and activities for increasing deposit levels and encouraging small savers through innovations and incentives. Among the rural banks that the study group visited were Green Bank of Caraga and CARD Bank.
The group inquired about the unique strategies of both banks in attracting and managing hundreds of thousands of small deposit accounts. They also studied the technological innovations used in banking, including mobile phone banking services such as Text-A-Deposit, Text-A-Withdrawal and SMS updates being offered by rural banks to their clients.

A study group from Pakistan visited the Philippines on August 9-13 to get an in-depth perspective of the Philippine microfinance industry. Composed of nine senior managers from microfinance oriented banks and other microfinance institutions of the Pakistan Microfinance Network (PMN), the visit focused on savings mobilization practices and mobile phone banking services offered by rural banks.

On August 9, the delegates visited the Rural Bankers Association of the Philippines (RBAP) and the Bangko Sentral ng Pilipinas (BSP) for a walk through of the country’s current microfinance climate. RBAP-MABS provided a presentation of rural banks’ successful delivery of banking services to microfinance clients in the countryside, and shared experiences on savings mobilization strategies as well as mobile phone banking services via mobile money.

[Read more...]

GCASH recognizes its top 10 rural bank partners

Strengthening Mobile Phone Banking Services for the Rural Sector

Globe Telecom’s mobile commerce subsidiary, G-Xchange, Inc. (GXI), joined the National Convention of the Rural Banking Association of the Philippines (RBAP) to recognize its top 10 rural bank partners in cooperation with Microenterprise Access to Banking Services Program (MABS) supported by the United States Agency for International Development (USAID). RBAP-MABS has been instrumental in giving clients of rural banks long-term solutions to accessing financial services including mobile banking through GCASH.
The 10 GCASH awardees: Philippine Rural Banking Corporation, Green Bank, Cantilan Bank, GM Bank, 1st Valley Bank, Agribusiness Bank, Bangko Kabayan, Rang-Ay Bank, Card Bank and New Rural Bank of Victorias.

57th RBAP Convention

Globe Telecom’s mobile commerce subsidiary, G-Xchange, Inc. (GXI), joined the National Convention of the Rural Banking Association of the Philippines (RBAP) to recognize its top 10 rural bank partners in cooperation with Microenterprise Access to Banking Services Program (MABS) supported by the United States Agency for International Development (USAID). RBAP-MABS has been instrumental in giving clients of rural banks long-term solutions to accessing financial services including mobile banking through GCASH.

The 10 GCASH awardees: Philippine Rural Banking Corporation, Green Bank, Cantilan Bank, GM Bank, 1st Valley Bank, Agribusiness Bank, Bangko Kabayan, Rang-Ay Bank, Card Bank and New Rural Bank of Victorias.

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