Rural Banks Transforming Microinsurance from Service to Business

By Ruth Aseron

The Microinsurance Initiative of the RBAP-MABS Program began in May 2008. Since then, the Initiative has progressed and assisted 192 rural banks towards becoming responsible and legitimate agents of properly regulated and sustainable microinsurance products and services.

Three rural banks shared their experiences during the 2012 RBAP-MABS National Roundtable Conference held at the Hyatt Hotel in Manila. Rural bank representatives Atty. Francis Ganzon (Bangko Kabayan), Mr. Zaldy Pacificar (Katipunan Bank) and Mr. Gilbert Soliven (Progressive Bank) shared their bank’s experiences offering microinsurance and the important lessons they learned for building a sustainable business case for  the bank.

Setting the tone for the Session was Chemonics International’s Business Development Advisor Ferdinand Sia, who presented a case study on how microinsurance benefited one rural bank client and her family.

View more presentations from MABSIV

For Bangko Kabayan, choosing the right partner was key to their steady growth and overall value of offering microinsurance for both the bank and their clients.  Claims efficiency of five (5) days and 24-hours settlement of clients’ instant abuloy benefit has earned strong client acceptability of their product as well as the build-up of the bank’s positive reputation in the community.

After several years of trying to manage and support a Mutual Benefit Association (MBA), Katipunan Bank realized the limitations and significant hidden costs of managing an MBA and opted for a partnership with an insurance company.  Transitioning to the partner-agent model alleviated the financial risks and costs of managing an MBA and allowed them to offer a more competitive and comprehensive microinsurance product.

Progressive Bank illustrated the importance of client feedback which led them to work closely with their insurance company partner.  Their new product features would differentiate them from other players in the market and better address their clients. They now actively use their enhanced microinsurance product to attract new clients and customers, resulting in a steady growth in their overall portfolio.

All three banks agreed their partnerships with commercial insurance companies to offer microinsurance has contributed to helping the banks remain competitive.  Microinsurance also provides them with a market advantage that helped in client retention as well as build a sustaintable business model that allow them to earn additional revenues from commissions.