Cebu City. Savings mobilization is the important half of financial intermediation and a key service that rural banks provide local communities. Given this importance, the USAID-supported RBAP-MABS program has always emphasized this function and urged MABS participating banks to design savings products that better meet clients needs.
On October 26-28, twelve (12) participants from Cantilan Bank, Green Bank, Rural Bank of Placer, First Agro Industrial Rural (FAIR) Bank and Progressive Bank attended a savings mobilization workshop to acquire the necessary tools to increase their deposit volume and outreach. The training was held at the Golden Prince Hotel & Suites in Cebu City.
The three-day workshop featured a series of group and individual case studies, sample case exercises, brainstorming, and sharing of bank practices and field experiences. These exercises got the participants to diagnose their operations, re-visit their existing products, and learn about savings product promotions techniques.
The workshop participants also learned about market research tools that they can use for developing new deposit products or enhancing existing ones. Using the tools, the participants interviewed respondents in a designated practice area. From the exercise, the workshop participants were able to appreciate the importance of knowing local people’s current savings practices and what they deem important in choosing where to put their savings. The interviews also revealed how the respondents perceive the bank and its services, and what promotional strategies and messages would be suitable to design.